He's at it again. This time Sacha Baren Cohen's character of choice is Bruno -- the gay, Austrian, fashion aficionado sent to America to straighten people's sense of style out while simultaneously attempting to make heterosexual men squirm.
The working title of Bruno's movie, the follow up to Cohen's smash hit Borat movie, is "BrĂ¼no: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt."
Following the Borat movie, Cohen came under attack, by some conservative groups, for taking advantage of people during filming, causing them to look foolish on film -- a distinction they probably deserve.
Last month, a crowd of 1500 Arkansas natives were
duped into being a part of the new Bruno movie. They were drawn to an event called
Blue Collar Brawlin', which featured $1 beers and promised "hot chicks, cold beer, hardcore fights." The event was staged by Cohen and his associates; the crowd didn't exactly get what they had planned for: In the last bout of the night, the two brawlers tore each others clothes off and began kissing each other's bare chests while wearing only underwear. The display of man on man action nearly caused a riot as the drunken (and I'm sure very ignorant crowd) began to throw their beers and chairs into the ring.
I'm sure the movie is going to be a classic and I can't wait to check it out. It seems Cohen still has no mercy for our country's red-necked segment of society. This is the poster that Cohen and friends used.